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Victory! After hearing from PETA, pharmaceutical giant Rite Aid has confirmed that it will remove all greeting cards that depict derogatory and exploitative apes from its store shelves.
The network also ordered one of its greeting card suppliers, American Greetings, to remove all monkey-unfriendly cards from the shelves.
Humiliating other animals for profit is not a welcomething– it’s greattwo…
For years, PETA has made it clear that the danger to great apes is no laughing matter. Clownish, patronizing images of chimpanzees and other great apes have helped to minimize awareness of the dire extinction threat these species face. Greeting cards that make endangered animals the subject of a “joke” not only shed light on those suffering from habitat loss and global wildlife trade, but also make consumers think there are more animals than threatened danger. Misleading notions about monkeys can also increase the demand for these animals on the black market as pets, leading to their further extinction.
Accept the great ape’s humane promise
When companies taunt smart, curious chimpanzees and orangutans, they can actually thwart conservation efforts that are critical to the survival of these endangered animals. Public perception all when it comes to wildlife conservation. By agreeing to remove greetings cards with misleading images of endangered great apes from their stores, Rite Aid is taking the position necessary for the survival of our fellow primates.
Ritual aid took the right step – here’s what you can do
Greeting cards with humiliating images of great apes have been a thorn in the eye in drugstore counters for decades. Now that Rite Aid is taking them off the shelves, PETA and compassionate people everywhere are calling on other retailers to follow suit.
Together, we can significantly reduce the availability of these malicious images. Greeting cards are seen by millions of people every day, and positive presentations matter. Join PETA’s efforts to encourage American Greetings to make an informed decision that will have a significant positive impact on the primates used for entertainment:
Send greetings to the Americans to remove the destructive images of the big apes!
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