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Yesterday, PepsiCo, Inc. and Besides meat announced that they will form PLANET Partnership, LLC, a joint venture to develop, manufacture and market innovative vegetable protein snacks and beverages. The joint venture will leverage Beyond Meat’s cutting-edge vegetable protein technology and PepsiCo’s world-class marketing and commercial capabilities to create and scale new snack and beverage options.
“We are thrilled to formally join forces with PepsiCo in the PLANeT Partnership, a joint venture that combines the immense depth and breadth of their sales and marketing capabilities with our leading vegetable protein innovations. We look forward to discovering new categories and product lines that will inspire people and the planet to make positive choices, ”said Ethan Brown, founder and CEO of Beyond Meat. statement. “PepsiCo is the ideal partner for us in this exciting endeavor of global reach and importance.”
The new joint venture follows PepsiCo’s efforts to build a more sustainable food system. Key pillars of this effort include the use of positive ingredients; expanding the company’s portfolio of products that have been grown and produced sustainably, with tools and techniques such as regenerative agriculture, clean water and green manufacturing plants; making it easier for health and wellness consumers to consume food on the go.
“Plant-based proteins represent an exciting opportunity for us to grow, a new milestone in our efforts to build a more sustainable food system and positive power for people and the planet, while meeting consumer demand for an expanded portfolio of more nutritious foods,” said Ram Krishnan, Chief Commercial Officer, PepsiCo , which recognized Beyond Meat as the foremost innovator in this fast-growing category.
Beyond Meat shares PepsiCo’s passion for creating products that are good for both people and the planet, using simple plant-based ingredients, no GMOs or bioengineered ingredients. The company believes that there is a better way to feed our future and that the positive choices we all make, no matter how small, can have a big impact on our personal and environmental health.
While WAN and Peace 4 Animals have previously been wary of promoting PepsiCo due to their past use of Conflict Palm Oil, in February 2020, the company specifically pledged not to buy palm oil from any direct or indirect suppliers involved in deforestation over the past four years. … A step in the right direction.
You can help all animals and our planet by choosing compassion on your plate and glass. #AnimalsMeal
The message is breaking! PepsiCo and Beyond Meat Partner Launches PLANeT Partnership to Create New Plant Protein Offerings First appeared in World Animal News.
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